Worried About Reciprocal Links?
Lately I ‘ve hearing all manner of rumblings from the Search Engine world about reciprocal linking warning against the practice because it might hurt your rankings in the search engines.
The other advice is to skip the whole idea of reciprocal linking because it’s not useful.
This is all based on what appears to be a misinterpretation of Google.com’s guidelines which were meant to discourage the practice of running around collecting up indiscriminate links in a frantic effort to increase link popularity.
Before you jump on that bandwagon and possibly shoot yourself in the foot, keep in mind that link popularity is just one of several methods that Google uses to rank a web page.
That’s web page. Not website. Google rewards incoming links to a specific page from other highly ranked and relevant pages, especially when they are embedded in textual content.
Reciprocal linking is an entirely different and additional method of bringing visitors to your website. Used properly it can bring tremendous value to your website and can be a very effective method of getting the word out about your site.
The idea of reciprocal linking is simply to connect up with other websites that offer complimentary content to your own. It is online business networking. This is standard business practice, tried and true. Most business people continually network, and some even belong to networking clubs.
It has nothing to do with search engines. It has to do with getting connected on the Internet and getting your site visible by having it appear in as many locations on the Internet as possible.
The more visible you become, the more familiar you become, the more visitors you get. The more visitors you get, the greater the chance of your success with your website.
So don’t reciprocal link for the search engines. Reciprocal link for your website and for your visitors!
Keywords:Google link popularity page rank page ranking reciprocal linking reciprocal links search engine
