Guides
Practical guides for web design
Step-by-step, jargon-free reads on the decisions that shape a clean website — from choosing backgrounds to improving performance and using AI sensibly.
All guides
Every guide is self-contained and links to the resources it references.
Responsive Images and SEO: A Practical Guide
How responsive images affect SEO and performance — srcset and sizes explained simply, formats, lazy loading, alt text and a quick checklist.
Read the guideHero Image Size for Websites: Dimensions, Weight and Formats
Practical hero image sizes for websites: recommended desktop and mobile dimensions, target file size, formats, and a quick export checklist.
Read the guideUX Audit Example: A Landing Page, Reviewed
A concrete UX audit example walking through a fictional landing page — first impression, friction, mobile and CTA issues, then prioritised fixes.
Read the guideUX Audit Checklist: A Step-by-Step Pass
A practical, step-by-step UX audit checklist for websites and landing pages — clarity, navigation, forms, mobile, trust, speed and priority scoring.
Read the guideUX Audit Template: A Simple, Reusable Framework
A practical UX audit template you can reuse on any page — context, first impression, navigation, conversion, accessibility and performance checks.
Read the guideHow to Choose Backgrounds for Clean Web Design
A practical look at choosing web backgrounds that protect readability, contrast and performance instead of fighting your content.
Read the guideUseful Web Design Resources for Small Teams
Free and freemium web design resources that help small teams stay organised, build design systems and ship consistent interfaces.
Read the guideSimple UI Design Principles for Better Websites
Visual hierarchy, spacing, typography and contrast — the everyday UI principles that make ordinary websites feel clear and considered.
Read the guideHow Visual Assets Affect Website Performance
Images, compression, modern formats, lazy loading and Core Web Vitals — how visual assets shape the speed and feel of a website.
Read the guideHow AI Tools Can Support Web Design Workflows
AI as an assistant rather than a magic replacement: where it helps with wireframes, content drafts and prompts in a real design workflow.
Read the guideWeb Design Trends Worth Watching
Restrained trends worth your attention: gradients, Bento grids, accessibility-first layouts, minimal motion and AI-assisted workflows.
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